To the
Charlotte Realtor-Pricing a Home
Pricing-Too High-Too Bad
Chewing on a hard candy listing truly is
very hard on the teeth and pocket book.
What’s a hard candy listing?
Hard candy listings are overpriced from
the get-go.
You knew it, when you took it.
If you take a listing from a seller that wants to
play the market, at a
price that will not work (ever), for the area you are selling,
and you dance to the tune and price that will
never get the house sold...Congratulations,
YOU are now qualified as a hard candy listing agent.
Make an appointment with your dentist and
your accountant, as it will become expensive quickly.
Although getting a hard candy listing initially seems sweet, and you
savor the fact that you will make a nice commission if the property
sells at the "play listing price", keep in mind, we are
not playing to sell
properties, we are
working to get properties sold and closed.
Homes Priced High
"The successful sale never starts with a price that's over the
top." Not altogether true. A
little over the top is
not deadly.
At times you take the listing and then reduce it back to the
original recommended price, and many times go even much lower until the
seller’s pain threshold
is over the top.
By this point, you both are ready to dump the
house.
You and the Seller, as it becomes a game in futility.
You can stop this dilemma, by allowing
the seller to “play the market” for only a couple weeks at most,
at which point it is automatically reduced due to your now
pre-signed
reduction
agreement that attaches to the listing agreement.
Asking for a
price reduction three weeks in to the deal, starts to sound a lot like
begging. ‘Please, Mr. Seller, you were going to be reasonable.’ Skip the
strategy that smells of failure.
Success is measured by the fact
the property is sold, But at what cost?
Time, money,
reputation, aggravation, and exhaustion are wasted efforts when you
linger at a high make believe price.
Success should be
measured by how close the original listed price and the sold
price are. (along with days on market)
And if I get a
higher sales price because of mitigating circumstances…great!
It is better to inform the seller with
the truth that hurts his ego, rather than blow smoke in hopes of a
fictional sweet deal.
Hard candy prices can be tough to sell in this
market, but they are the truth. And, they are tough in any market.
It is our job to inform and bring the sellers awareness up. Not mislead
them with high hopes. This is not rocket science. It is factual data
that we use to come to the pricing conclusions that we come to.
Don't let you listing
become hard candy. Your teeth are worth preserving. So is your
reputation.
Not all Charlotte Homes for Sale are hard candy. Those that are priced
right, are chewy and easily consumed. |
For the Charlotte Home Seller:
When will the Vultures go away?
Tales from an unsold home and the angst sellers face today.
If you live in
Charlotte, don't make your home a target for vultures.
Most of today's buyers want the deal of the century:
- a gorgeous home
- top notch condition
- excellent location
- a seller that will all but give it to them.
Yes, a house that is an absolute steal.
Well I don't blame them. Do you?
As a seller, you should know that this is a graphic reality.
The buyers see your pain as they hover over
their daily listing updates...they watch the homes taking one reduction at a
time.
They have patience.
They can wait.
Unfortunately, some of you can't.
So, what does one do?
- Start smart with a force field of knowledge
and look at price as a repellent to these birds of prey.
- Get the hard numbers quick. Never let the
bidet sway your emotion concerning price.
Price it wrong, and prepare to get watched from afar,
like road kill.
This is not a traditional market. But, in Charlotte, it's not a desperate
market. It is a market where one must be very realistic on their home
pricing.
Here's why:
- People should look at your home as an asset
that is viable, not a losing proposition. Price it poorly and
reap angst.
- Get it right from the start and get over
yesterday's news. Perhaps your house has lost value. True, but it is not
worthless.
- When priced right, you'll have multiple
home showings with dancing buyers itching to get their offer in first.
- This may lead you right into the path of multiple offers, pushing your
home price back closer to what you wanted to begin with.
The premise:
This only
works when you can afford to sell. If you are
upside-down, there are a few ways to deal with it.
- One is a short sale.
- One is stay and hold.
- One is to lease it while the market adjusts.
Overpricing your house and reducing by increments is
a slow painful method.
It will cost you more in the long run.
Get it right from the start.
This will alleviate the buzzard problem.
Weigh your options.
We can help finding the right price for your home, Give us a call.
We work with nearby area, and Charlotte home pricing...all the
time! |